Important news for aspiring
(and professional) copywriters!

One of the most potent resources available – that helps turn average copywriters into great ones and great ones into legends – just got even better.

How much better?

Michael Masterson estimates you could make
an additional $20K from every letter you write…

It was another one of those incredible moments.

Michael Masterson, Paul Hollingshead and I were sitting around, like we often do, talking about how to improve the way we deliver life-changing information to AWAI's aspiring copywriters.

The conversation turned to Monthly Copywriting Genius.

Paul calls MCG the most important and powerful resource AWAI offers.  Thousands of aspiring and established copywriters subscribe to it. 

It's the one where every month we take a blockbuster direct-mail package, break it down, analyze it, and tell you why it worked and how you can incorporate its success into the next letter you write.

Plus there's an in-depth interview with the promo's writer, where they reveal some very intriguing secrets about how they came up with their blockbuster letter.  Tips, techniques and secrets that help you strengthen your copy and make it more effective – driving up your response rate – making more money for both yourself and the person you're writing the letter for.

It's a great product.

Paul loves it because he knows how powerful studying classic direct-response letters can be.

That's how he got started in this business. That's how he developed his tone and style and learned the art of selling on paper – by analyzing the best performing sales letters of the day…

...and then doing his best to copy the style and techniques.

"If I had had Monthly Copywriting Genius in the early days," Paul said, as he has many times before, "my learning curve would have been cut in half."

Then Michael said something that stopped us in our tracks.  He said…

"Yes, it's a very good resource – but it could be much better. And I have an idea that'll give anyone who takes MCG an opportunity to generate an extra $20,000 in income with every letter they write."

Then he told us his idea.

My name is Katie Yeakle.  As you may already know, I'm the Executive Director of AWAI.  In a moment, I'll tell you exactly what he told us and the profound impact it could have on your copywriting career.

But first, if you're not familiar with Monthly Copywriting Genius, it works like this…

The Secrets That Make the World's Best Promos Tick

Every month, we send you – via the Monthly Copywriting Genius website – a copy of a blockbuster letter. I'm not talking about any old letter.  It's a letter that blew the doors off an existing control. A letter that's bringing in hundreds of thousands of dollars – mailing after mailing. Some of the letters you'll see have been mailing four or five years!

They're known in the industry as "grand-slam homeruns"…

Just being exposed to these letters will help you in your career… just as they've helped Paul, Don and so many other superstar copywriters.

But you get more than just a great letter. You get an in-depth analysis of precisely what it is that made the letter great!

That's because each month, the Monthly Copywriting Genius team breaks down the featured promotion section by section. You get their critique of the format, headlines, subheads, product positioning, bullets, offer, false close, actual close, order device… every element that goes into a winning package.

Let's face it. It's one thing to read a great headline. But it's an entirely different thing to know why it's great… the technique the writer used to make it so powerful and effective… and to know how to use that same technique the next time you sit down to write a headline.

By the time you get through reading the evaluation, you'll have a full and clear understanding of not only what made the headline work – but also what made the entire package work so well. And you'll have dozens of ideas about how you can apply that understanding to your own promotions.

In other words… you'll get it!

That's because the insights you'll get from Monthly Copywriting Genius are incredibly powerful. You'll see how the master copywriters of our time craft letters that bring in hundreds of thousands – even millions – of dollars each and every time they're mailed. You'll see the tricks and techniques they use to capture and hold a reader's interest – and how they turn a reader's "passing interest" in a product into a "can't-miss" sale.   

And because Monthly Copywriting Genius is over three and a half years old, you'll have access to every single past issue.  Each and every issue in the archives is loaded with useful tips, techniques, strategies and secrets that most copywriters never have access to.

For instance…

• If you ever write a promo that sells a book, you'll want to structure your offer using the same technique David Deutsch uses to sell millions and millions of books (with very few customer returns) in his "What Every Wife Wishes Her Husband Knew About Estate Planning" promo (Issue #35).
• Every beginning copywriter needs to study the work of master copywriter Nick Bruyer. Nick's made a fortune writing what pros like to call "straight-to-the-point" copy (Issue #15). No wasted words. No big flowery sentences. His writing is direct… and incredibly effective. And no one in the business writes a stronger offer than Nick. Follow his simple techniques and watch your writing improve dramatically.
• Adding urgency to make your prospect respond right away can sometimes make or break a promo.  Use a similar method to the one Peter Stone uses in his "Parrot Training Video" promo (Issue #43) and chances are your response rate will shoot through the roof (just as it did for Peter).  Peter also tells you how to take an ordinary guarantee and add intensity to it (a trick he learned from copywriting legend Joe Sugarman).
• One way to get your reader involved in your promo is by using an interactive device.  In Donna Doyle's "Start Living Again" promo (Issue #27) she takes it to another level – driving home the benefits and making the reader imagine how their life will be improved by using the supplement she's selling.  It was just one of the reasons her promo had double the response rate of the previous control.
• Making the reader feel special in an honest and sincere way is a great way to establish rapport with your prospect.  In his long-standing control selling bee pollen, Bob Concoby shows us a great way to achieve this by highlighting the exclusivity of the "invitation" they've just received (Issue #25).  It's a technique that most copywriters don't use, but might be just the thing you need to turn your next promo into a control.
• Ever read a sales letter that's so compelling you just can't put it down?  If you have, chances are Joe Vitale had something to do with it. Joe's the master at writing "hypnotic copy" – a style of copywriting that practically lulls the reader into a buying trance. In his featured letter (Issue #16) you'll discover, among other things, a powerful technique he uses to engage the reader's mind. Master this one and you'll be writing controls one after another.
• Writing for the financial market can be very lucrative.  A common technique is to talk about a stock without naming it in order to get the reader to send away for their free report.  In Issue #29, Doug D'Anna breaks that rule and actually names the stock.  Doug tells you why he did it and why you might want to use this technique too.

I could go on and on about the advanced copywriting secrets you'll learn by reading and studying the promotions featured in Monthly Copywriting Genius.

But there's something else you get with Monthly Copywriting Genius. Something I find just as enlightening as the critiques and analysis…

Top Copy Secrets Revealed

An in-depth and revealing interview with the writer of the letter!

If you ask me, this is one of the "genius" parts of Monthly Copywriting Genius (the other being Michael's new idea which I'll tell you about in a minute). Why? Think about it for a minute…

How powerful is it for any budding copywriter to (1) see all the best and most powerful sales letters working now, (2) know precisely what made them work so well, and then (3) hear first-hand deep, powerful, and useful insights from the copywriters who wrote them?

It's like getting right inside the heads of the greatest copywriters of our day!  Heavyweights like Clayton Makepeace, Mike Palmer, John Forde, Paul Hollingshead, Joe Vitale, Parris Lampropoulos, Don Mahoney, and Herschell Gordon Lewis just to name a few…

You Can "Retire" This Year

Perhaps, like many, you signed up for AWAI's copywriting program after reading AWAI co-founder and master copywriter Paul Hollingshead's "Retire This Year" letter.

Not only does the Monthly Copywriting Genius staff break down this very successful promo – page by page (Issue #30) going through the techniques and strategies Paul used to turn his reader from a skeptical on-looker to an excited buyer – you'll also be able to "listen in" on an interview where Paul talks about some of the techniques and secrets he uses that have made him one of the highest paid copywriters working today.

You might be surprised that Paul says you're "destined to fail" if you think copywriting is about writing or selling. What Paul feels copywriting is really about could change the way you approach every letter you write. 

Plus you'll learn what Paul does to make sure he doesn't get bogged down by information he can't use.  And why he chose not to have all the bullets in his "Retire This Year" promo adhere to the "Four U's."  He also recommends that all copywriters watch infomercials as they are a great example of "establishing credibility and loading up on benefits."

Those are just a tiny fraction of the secrets revealed in Monthly Copywriting Genius – secrets that can have an overpowering effect on your career as a copywriter. For example…

• In Issue #12, Steve Leveen reveals the four little words that helped launch Levenger's – his hugely successful catalog business – and how he grew it into a $25 million business after starting out on a $5,000 shoestring budget. 
• Master copywriter and AWAI co-founder Don Mahoney reveals his strategy for finding any product's most powerful selling point (Issue #22). Once you have that… your letter will practically write itself. 
• Issue #35 talks about "Neuro-Linguistic Programming."  It's not as complicated as it sounds, and David Deutsch says that even if you're an average writer, you can still be a great copywriter if you learn this skill.

• In Issue #39, Mike Palmer shares what he does on a regular basis – something he recommends every freelance copywriter should do to ensure the copy they submit is always the best it can possible be. 
• Did you ever sit down to start a project and end up staring at a blank page for hours? Parris Lampropoulos' never-fail technique for starting a promo gets you writing and on the right track in minutes (Issue #5). Needless to say, this is a trick you'll want to use every time you sit down to write a letter.
• If you write for the financial market, before you write your next promo, be sure to check out Issue #40. John Forde talks about the headline he used, why some financial headlines don't work anymore, and the two things he feels people want from a financial headline.  You'll understand why John is regarded as one of the best copywriters in the business once you read his "3… 2… 1…" promo that so far has brought in over 3,000 new subscribers and a return on investment of $1.3 million.
• The three words never to use in a promo… the difference between using the word "reply" and "response"… and what salutation has a better response: "Good Morning" or "Dear Friend."  These are just three bits of wisdom that master copywriter Herschell Gordon Lewis shares in his lively interview (Issue #24). 
• In Issue #25, Bob Concoby talks about a trick Jay Abraham used in a promo that helped Jay triple the response over the previous control.  Jay simply positioned the discounted price of the product in a different way, which shot the response through the roof.  It's a tip that's simple, yet brilliant.  And it just might be something you could adapt to your next promo to make its response rate skyrocket. 
• In Issue #6, you'll learn master copywriter Peter Betuel's no-fail test for knowing whether or not you have a winning headline. Use it and you'll never write a bad headline again.
• No matter what level of copywriter you are, you're always looking for ways to make the tone of your copy more conversational and natural.  Krista Jones (Issue #28) reveals a little trick she uses that helps her instantly spot any rough spots.  Until Krista mentioned it, I never even thought to do it.  Now I share this tip with all the copywriters I work with to make sure their copy is as conversational and natural as possible.
• In Issue #11, you'll learn Al Serin's powerful secret for overcoming any and all price objections. Few copywriters even know this technique, let alone use it successfully. But you will – and your clients will love you for it.
• If you find you're spending too much time editing and not enough time writing, you'll be interested in the technique Jerry Huntsinger (Issue #31) uses that not only makes his copy more conversational, it reduces the amount of editing he has to do to almost nothing.  It's not for everybody, but perhaps it can work for you. 
• Ted Kikoler is known throughout the industry for being able to connect with his readers using what he calls "a writer's touch." In Issue #8 he reveals his amazingly simple technique for establishing an almost instant "unbreakable bond" with the reader. Master this technique and you'll never write a bad letter. 

A Resource the Pros Are Using Too

No question Monthly Copywriting Genius is one of the best resources available to aspiring copywriters. 

But it's also a resource that many of the top copywriters in the business use religiously… people like Don Mahoney, John Forde, Bob Bly, Justin Ford, and dozens of others.  

Only makes sense. No matter how successful you are, you can always learn from other people's successes…

Know What's Working in the Marketplace

Another reason Monthly Copywriting Genius is so popular among professional copywriters is because it's an excellent way to know what kind of letters are working in the mail right now!

It's one thing to write a good letter. But it's just as important to know what kind of letters the market is currently responding to. If the economy's good, for example, people will respond to a different kind of letter than when the economy's struggling. Maybe the market's tiring of a flood of big flashy color magalogs lately – and smaller, simpler letters are working better.

Because Monthly Copywriting Genius features only the "grand-slam homeruns" I told you about earlier, you're able to get an excellent feel for what's working right now!

I can tell you from my first-hand experience working with dozens of copywriters – the knowledge… the information … the secrets you'll get from MCG will make you a far better copywriter, much faster than you ever thought possible.

Being a Pro Means Constantly Fine-Tuning Your Skills

I like to compare copywriting to playing pool.

What separates a great pool player from an average one?

Practice, of course. 

But to become a great pool player you have to do more than just practice.  You have to become a "student" of the game. 

You have to know how to put just the right amount of spin on the cue ball so it ends up well positioned for your next shot… how to use the cushions to your advantage… what type of "English" to put on the ball… how to use the diamonds to help you line up your shots… and so on. 

Things that most pool players simply don't know. 

Most are content to take their turn quickly with little thought put behind each shot… and later they wonder why they lose almost every game.

Here's the thing…

If you're going to rise to the top in any field – be it pool, copywriting or whatever – you have to have access to information that will separate you from the competition.  Practicing the basics is enough to get by, but it will never turn you into a superstar.   

Shift Your Copywriting Career Into High Gear

And with that in mind, I'd like to tell you about the idea that Michael talked to me and Paul about that day.

Here's how Michael explains it…

Every letter – every direct-mail promotion that's successful – worked because of some deep and often hidden secret or technique that makes it rise above other letters selling similar things.  Most people don't recognize it right away.  They'll see the letter does everything right… follows all the rules of good copy… including a strong "big idea" that's executed well throughout the package.

But often there's one thing the writer did – a subtle technique that he or she used – that takes an expert eye to see…

Knowing this "subtle technique" and using it in your writing will instantly increase the effectiveness of your copy. 

If you're just starting out and not writing for royalties yet, it will get you to where you want to be as a copywriter much quicker and easier than you ever imagined.

Make an Additional $20K for Every Promo You Write

If you're currently writing for royalties, imagine what one additional control per year would do to your earnings.  If it mails, say, a million pieces or generates over a million dollars for your client (at a 2% royalty rate), you could earn an additional $20,000 from that one control alone – which is why we call this the "$20K Secret." 

So, now, in addition to the monthly analysis of a blockbuster control and an interview with the master copywriter who wrote it, you'll also receive a monthly "$20K Secret" Report which talks not only about the "subtle technique" the writer used, but shows you precisely how to use it in your next letter.

Some of these techniques will be completely new to you.  Others will come from the AWAI Accelerated Program (or more likely from AWAI's Master's Program).  It's the type of information most copywriters simply don't have access to.

Plus it gives you an opportunity to see these advanced techniques in their natural habitat and not just as an unapplied theory. 

Now I realize that when we say each "$20K Secret" Report has the potential to "increase your earnings by $20K per letter" we're making what some may consider to be a bold claim.  I assure you that saying so is not something we take lightly.  We're well aware that we're setting the bar – and your expectations – very high.   

Having said that, we're completely confident that this statement accurately portrays the impact each "$20K Secret" could have on your copywriting career – both from a financial and a developmental standpoint.

You see, each "$20K Secret" Report will reflect meticulous research by the MCG staff.   In addition to input from the monthly featured master copywriter, we'll be consulting other top copywriters and getting their take as well.

And then – and this is key – we'll show you exactly how you can use it in the next letter you write.

Before you see each "$20K Secret" Report, the top people on AWAI's board of advisors – Michael Masterson included – have to agree that it meets and exceeds the high standard we've established.

For pool players, it would be like having pool great Willie Mosconi let you in on his little-known techniques and secrets and then actually showing you how to make each shot.

Use These Secrets and Every Promo
You Write Can Be a Winner

And for copywriters, it's pure gold – it's the type of information that if you apply it to your own writing, you could quickly become one of the leading copywriters working today.

Think of the impact it can have on your copywriting career.  Write one promo a month using a different "$20K Secret" each time, and you could potentially make an additional $240K over the life of those promos. 

And remember, you won't just be using these secrets once.  Every single promo that you write from here on in will benefit from them.

Not only will your controls spend more time in the mail, you'll also have greater respect within the industry, which I guarantee can snowball into bigger and better assignments.

A Service That Will Pay for Itself Over and Over Again

When you consider the power Monthly Copywriting Genius has to increase your income and help you become not just your average copywriter but a "superstar" copywriter – taking your place among the elites in the industry, I'm sure you'll agree that it's worth every penny of the $79.00 monthly issue price ($948.00 per year). 

But you won't pay $948.00. 

When you sign up for a full year, the price is just $497 (less than $42 per month).  A bargain when you consider applying just one "$20K Secret" to your next promo could easily bring you in an additional $20K in royalties.  If you apply just half of the 12 "$20K Secrets" you'll learn in a year, that translates into an additional $120,000 income boost right there!

And if you'd prefer to take advantage of our installment plan, the price is $49 a month. (Plus, you'll never have to renew… your subscription continues until you tell us to stop.)

Okay, here's what you'll get…

• Every month you'll receive – via the Monthly Copywriting Genius website – a blockbuster promo critiqued section by section by the Monthly Copywriting Genius staff.  They'll give you a clear and full understanding of what works and why. Apply these techniques, and your writing will become more conversational, you'll write stronger headlines and leads, ideas will flow more freely – in other words, you'll "get it."
• Plus you'll benefit from the useful advice, techniques and secrets that the featured top copywriter shares in each issue's exclusive Monthly Copywriting Genius interview.  Information that will save you time, make your copy stronger, increase your earnings per promo and turn all your clients into repeat customers.
• Access to the Monthly Copywriting Genius archives – what a treasure chest we've built up over the past three and a half years or so!  The MCG archives are jam-packed with tips, strategies, advice and little-known secrets no copywriter can afford to be without. (When you add the 40+ issues in the archive to the 12 new ones you'll be receiving this year, it works out to less than $10 per issue!)
  
• And, of course, a new "$20K Secret" Report with every issue… a monthly report with a secret so potent that Michael Masterson estimates it can increase your earnings at least $20K every time you apply it to one of your letters. 

How Does It Work?

It works like this…

Subscribe now and we'll send you the private Monthly Copywriting Genius password, which will give you immediate access to the MCG website and every Monthly Copywriting Genius issue AWAI has published so far (44 and counting…).

Then, around the middle of each month, a new sales letter, critique and assessment will be posted – along with an informative and revealing interview with the letter's copywriter, crammed with his or her best personal secrets, writing techniques and sources of inspiration. And of course, you'll receive your first "$20K Secret" Report.

And after that, you can look forward to 11 more issues throughout the course of the year. And don't forget – you can access any and all past issues any time you want!

I promise you, it'll be, by far, some of the best money you'll ever spend on your copywriting career.

But if you disagree – no problem!

Of Course, Your Satisfaction Is Guaranteed

Order your subscription to MCG today -- using either the full-pay option or the monthly installment plan. Look over the "$20K Secret" Reports, the letters, critiques and interviews that you'll have access to immediately. Use the tips and strategies you'll find there. If at any time during the first 30 days you decide MCG isn't worth every penny you paid for it ... just call, email, or write anyone on our Member Services team and they'll issue you a refund of your purchase price. If you sign up for the installment plan, you may cancel at any time.

I know at this point you're well aware the impact copywriting can have on your life. 

The great lifestyle.

The freedom. 

And, of course, the money.

As you know, copywriting is a profession where one well-written letter has the potential to earn you more money than some people earn working 40 hours a week, 50 weeks a year.  And not just one year!  One letter can bring you in more money than some people make working two, three, even five years!

So what are you waiting for?

If you're serious about being a professional copywriter, Monthly Copywriting Genius is one resource you can't afford to be without.

Call 1-866-879-2924 or click below to get Monthly Copywriting Genius working for you now!

Sincerely,

Katie Yeakle
Executive Director, AWAI

P.S.  I was so excited about the new Monthly Copywriting Genius's "$20K Secret" Report that I almost forgot to tell you about the 5 free bonuses you'll receive when you sign up.  Each one is a powerful resource that will be a welcome addition to any copywriting library. Keep them all close at hand, because each of them is filled with indispensable pieces of wisdom and advice you can return to and use throughout your copywriting career.

FREE BONUS #1:
First off, there's "Copywriting Tricks of the Trade: 50 Essential Secrets That Every Copywriter Should Know."  Much of being a successful copywriter is about following certain tried, tested, and proven rules. In this special report, you'll learn 50 of the most powerful tips, techniques, and secrets that can transform an ordinary letter into a great one, including:

• Three things you must do to make your copy as persuasive as it can possibly be – and one no copywriter should ever ignore.
• Want to guarantee your letter won't fail? Run your letter through this 11-step "litmus test."
• 5 steps to becoming a master headline writer.
• The secret to great carrier copy: How to make sure your envelope stands out above all others.
• The "KISS" secret to great writing.
• How to avoid the biggest mistake even good copywriters make.
• The simplest and most powerful marketing secret in the world. (This secret alone can propel you to the "top of the class" of great copywriters.) 

But that's not all. Next you get…

FREE BONUS #2:
"The Power of Selling: The Art of Copywriting Above and Beyond the Direct-Mail Sales Letter." Let there be no mistake about it. The ability to sell is the most important wealth-building skill you'll ever have. In this special report, Michael Masterson reveals his secrets for selling anything to anyone. Among them:

• The 3 basic rules of selling that every copywriter needs to know to be successful.
• 5 ways to justify any price point.
• Master these space ad secrets and make $1,500 to $5,000 with a day's work.
• 7 design rules guaranteed to boost your response rate.
• The 5 myths of internet advertising – and 17 secrets that will help you become an internet marketing maven.
• The most important line of copy in your email ad – and how to make it work.
• Use your writing skills to get free publicity for any product, service, event, cause or business you're associated with.
• Use your copy skills to attract great people… or land your dream job.

Plus, you'll get…

FREE BONUS #3:
"The Power of Persuasion:  How to Get What You Want From Anyone, Anywhere, Anytime." Ever wonder why some people seem to have a knack for getting people to see things their way? It's not luck. Whether they know it or not, they have "the power of persuasion." Now you can have it too, thanks to this brand new report. In it, you'll learn:

• The secret of "personalization" – the art of getting your reader to like and trust you… fast.
• How to sell your ideas in business meetings and presentations.
• The art of successful negotiation – how to get what you want, while making the other person feel like a winner.
• How to get someone to pay top dollar for your product – and feel like they got the bargain of the century.
• The 7 toughest job interview questions (and how to answer them).

FREE BONUS #4:
"Core Strategies of Successful Copywriting." Just as a sound building needs certain things – a good foundation, strong walls, and a solid roof – the same is true of a successful sales letter. This report reveals – in no-nonsense terms – exactly what your sales letter needs. Read it before every promo you start, and learn:

• 7 research links every copywriter needs to know.
• A master copywriter's checklist for creating irresistible offers.
• You have your assignment – now here are Bob Bly's 4 "can't miss" secrets for writing a winning package.
• 3 ways to give your letter a strong, authoritative – yet personal – "voice."
• Urgency sells! 4 ways to add it to your letter.
• More headline secrets.
• 6 secrets to writing leaner, more powerful copy.
• How you can use the "S Factor" to dramatically boost your sale letter's response.
• 5 "bullet-building" secrets guaranteed to make you a stronger, more potent copywriter.
• 5 ways to create a passionate and powerful P.S.
• The 12 things every great order device has.

FREE BONUS #5:
"75 All-Star Secrets for Writing Winning Copy." AWAI believes you can never have enough tips from the pros. Not that you have to use them all in every letter…but if just one inspires you to write a great letter, it's worth reading. That's why this report is such a great resource. It recaps the 75 most-important things you need to know as a copywriter — quickly and concisely - complete with real-life examples that drive the message home in an instant.

You'll see examples of Big Idea promotions…personal and "conversational" writing… "fascination" teasers that force your readers to read…the secret of transubstantiation…and much, much more.

In all, that gives you five additional resources you can use immediately to turbo-charge your copywriting career — and make you a far stronger writer so much faster. All together, these five bonuses sell for just under $124. But they're yours free with your subscription to Monthly Copywriting Genius.

P.P.S. You won't find a better resource for becoming a better copywriter faster. It's like being in a high-speed elevator to the top — while everyone else is in the slow car!  And remember when you sign up there's absolutely no risk.  If you don't feel Monthly Copywriting Genius will help you reach all your copywriting goals easier and faster simply let us know within 30 days and we'll give you a full refund.  The five bonuses are yours to keep.

American Writers & Artists Inc.