From the Desk of
Katie Yeakle

The Ultimate Secrets to Writing
Control-Beating Copy

Dear AWAI'er,

There's no faster way to become an in-demand copywriter than to land your first control.

Then another and another.

Three controls and you aren't just on your way to the top, you're screaming to the top of this business like a rocket ship. Clients practically begging you to write for them... and money coming in faster than you can spend it.

Just ask Paul Hollingshead. He went from stocking shelves at the grocery store to making $400,000 a year. He wrote the control letter that launched his career just three months after he started writing copy.

Or Matthew Furey. He turned his job as a fitness trainer in California into a fitness-publishing powerhouse. In fact, a couple of years ago, Matthew made half a million dollars in just one month.

Or you could ask Greg Grillot. The copy he produced for a major financial publisher broke all company sales records. Adding a little twist to one simple copywriting technique helped him produce copy that pulled in over $6 million in the first month.

You probably already know that writing a control often involves a lot of guesswork and a whole lot of luck. And, unfortunately, there's no formula for it.

At least there hasn't been... until now.

Thanks to the help of my good friend and colleague Sandy Franks, we've found an expert copywriter who is willing to give you his blueprint...

Self-Taught Copywriting Pro Dean Rieck Shares
His Master-Level Techniques for Writing
Control After Control After Control...

Dean Rieck, who is a 20-year veteran copywriter, started out writing video scripts for shows like The Dukes of Hazard.

But Dean wasn't content. He wanted more from his life. He tried teaching, but that didn't work out. In a moment of desperation, he contacted his old employer... hoping to get hired back on to write scripts.

He didn't. But the employer did offer him a position writing commercials.

Dean fell in love with the direct-response marketing aspect of advertising. He worked for a while in a full-time position, but knew he wanted to strike out on his own.

To prepare, Dean studied everything he could get his hands on. He read every book on direct-response marketing and direct-mail copywriting that he could find. He saved every direct-mail package he got in the mail for further study. And he practiced.

Now Dean's a top-level copywriter with a reputation for beating controls. Even better, he wants to share the secrets he's learned with you.

During the course of this exclusive, one-hour event, Dean will reveal:

Discover the Coveted Keys to Writing
More Controls and Making More Money

When I first heard Dean's story, I didn't believe it. A self-taught copywriter is rare enough. But a self-taught copywriter who's developed a method of writing that dramatically increases the chances of beating a control... well, I didn't think it was possible.

But then I looked at who Dean was writing for and what they had to say.

There are some big names there. Rodale. Sprint. OPEN by American Express. Just to name a few. And all of them have nothing but rave reviews for Dean and his ability to consistently deliver results-generating copy.

Just take a look:

As you can see, Dean's got a knack for writing copy that trounces existing controls.

In fact, when Dean first began working with Sprint, he had to fight the entire marketing team to get an offer-oriented piece in the mail. Everybody on the internal team hated his idea. But the marketing manager gave it the go-ahead.

The piece Dean wrote -- the one that everybody hated -- topped Sprint's annual response goal in 9 weeks! The team raised the goal, and the mailing continued to deliver beating the new goal, too.

Through exhaustive study, grueling hours of practice, and a whole lot of trial and error, Dean has developed the closest thing to a foolproof method for beating controls that you will ever find.

I'd like to extend to you a special invitation to join us for a not-to-be-missed teleconference, "The Ultimate Secrets to Writing Control-Beating Copy," where

Dean will unmask the mystery of writing copy that beats existing controls. As one of the lucky attendees, you'll have the chance to take your copywriting career to a new level faster than you thought possible.

Your All-Access Pass to the Master-Level,
Control-Beating Techniques That Will Trounce
the Competition, Land You More Projects,
and Put Embarrassing Amounts of Money
in Your Bank Account

This event with Dean is a one-time opportunity. He has agreed to sit down with Sandy Franks of Agora Publishing just this once and share the secrets he uses to write copy that consistently outperforms the expectations of his clients.

But you won't just listen in.

You'll watch, too.

In this one-of-a-kind event, we take the teleconference one step further. We don't just tell you about Dean's secrets... we show you those secrets in action.

Through the portal of the Monthly Copywriting Genius website, Dean and Sandy will analyze his recent control-beating letter for Rodale. (Rodale is one of the big names in the direct-mail publishing field... a very prestigious client.) And you'll be able to follow along online, actually looking at how Dean executes his writing techniques in that very letter.

This is an intensive, one-hour seminar on how to write better copy... and you don't even have to leave your home to benefit.

Control-Thrashing Secrets Revealed -- Access Is Limited

Because of the intensive nature of this event, we have to limit access to just 300 people. Any more than that would exceed our available phone lines and strain the broadband for the MCG website.

If you act quickly, you can secure your spot.

You'll get full access to Dean's secrets for writing control-beating copy. You'll find out how Dean kicks up the bottom line for his projects and delivers more value to his clients. You'll discover what master-level techniques you should be using to make every package stronger.

And, of course, you'll get listen and watch as Sandy and Dean take you step by step through the anatomy of his control letter for Rodale.

The techniques you are about to learn will help you put more controls under your belt faster... and nothing puts a fire under your career like having a control letter to your name.

Because we've added new elements to this teleconference that we've never had before, I think it is the most valuable teleconference we've ever offered. Even so, I'm not going to charge you any more for it.

Just $79 secures you a slot to listen and watch as Dean reveals how you can beat more controls more often. Seventy-nine dollars for secrets that can launch you into the realm of in-demand, never-have-to-ask-for-work-because-I'm-too-busy copywriters. That's a heck of a deal.

But you need to move quickly. We only have a limited number of phone lines. If they sell out, I cannot add more, so you'll be out of luck.

Don't let that happen. Order right now and secure your spot.

Sincerely,

Katie Yeakle
Executive Director, AWAI

P.S. Register for "The Ultimate Secrets to Writing Control-Beating Copy" teleconference today and get this FREE Bonus Report: "Essential DM Design for Copywriters: 4 Ways to Make Sure Bad Design Doesn't Kill Great Copy." This valuable report includes a worksheet for evaluating the effectiveness of any package's design. Click below to get your copy.

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